Brand identity and racing livery design for my simracing esports team, Benchmark Racing. We race in several endurance racing series and championships each year, often partnering with international co-drivers. The name is a homage to my mom's company from the 1990s-00s, Benchmark Publications, which was a technical publications and training company specializing in the aerospace industry.
For the visual identity, I borrowed the double slash from the original Benchmark Pubs logo and combined it with my personal style to create a design that is clean and modern but meaningfully pays tribute to the original. Continuing the tradition of setting the standard in a field of fast-moving vehicles, Benchmark Racing pursues victories in simracing events and championships around the world.
One of the most important aspects of branding for a racing team is the look and feel of the decals on the car, known as a livery. Benchmark uses a two-tone front and back with my signature bird repeated as a reverse gradient between them.
Interested in learning more about my work or how we can collaborate on an upcoming project? Reach out today.
